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Performance Marketing Manager Full-time Job

2 months ago Financial Services Singapore 105 views
Job Details

Founded in 2016, PolicyPal is a financial planning platform that helps people make the right choice for their financial needs, and provides affordable financial products through the use of predictive analytics. PolicyPal also connects financial advisors with different insurers and empowers them with everything they need to provide expert financial advice to consumers, from quotations to marketing, customer service and data analytics. With over 50,000 consumers on the platform, PolicyPal develops technology to transform protection and financial services for consumers, advisors and insurers across the entire insurance industry.


Your mission:

  • Hands-on campaigns managing of large budgets on Google, Facebook, YouTube
  • Full responsibility on planning and setting yearly/ quarterly & monthly growth goals
  • Market research and data analysis to drive strategic decision making
  • Managing strategic growth initiatives from ideation to implementation
  • Generating positive ROI from short and long term data driven strategic initiatives
  • Conceptualise, spearhead and execute on customer and supply acquisition strategies to maximize PolicyPal's reach and customer acquisition
  • Obsessively uses data and insights to drive marketing decisions. Develops deep customer and market insights to define and drive experiments that optimize resources to achieve the highest impact
  • Keep up with trends, lead performance marketing and social media team to execute on online and offline marketing campaigns, including social media campaigns, content marketing, paid ads, and use metrics-driven measurements to deliver the best outcome, optimize for ROI and budget in each marketing channel
  • Manage PR initiatives, partner with sales and cross functional partners todeliver scalable stories that demonstrate the value of PolicyPal to potential customers and caregivers
  • Develop marketing collateral that can be used by our sales and operations teams to promote and educate clients/partners on new products/features to engage clients/partners
  • Lead offline events with the marketing team
  • Work closely with cross-functional partners to ensure product cohesion and scalability for advertising messaging, campaigns and product launches

This role will give you the opportunity to:

  • Manage a team of full timers and interns, to be exposed in other departments’ duties when assigned
  • Inspire teams with your crazy – practical yet realistic – ideas, expertise and be resourcefulness

About you:

  • 1- 5 years of experience in digital marketing industry
  • A great communicator and presenter with exceptional attention to detail
  • Strong written and spoken ability in English
  • Ability to thrive in a fast-paced, dynamic startup environment
  • A passion for making onerous processes simple and quick
  • Process-oriented thinking with strong problem-solving skills and a creative mind that loves to solve challenges
  • Self-motivated to prioritize and manage workload and meet critical project deadlines
  • Startup mindset, willingness to work as a team
  • Goal and performance-driven
  • Hunger to learn more
  • Willing to get your hands dirty
Company Description
PolicyPal is your partner for financial planning, a free digital management platform providing personalised financial review and action plan to help you reach financial freedom. Founded in 2016, PolicyPal is a financial planning platform that helps people make the right choice for their financial needs, and provides affordable financial products through the use of predictive analytics. PolicyPal also connects financial advisors with different insurers and empowers them with everything they need to provide expert financial advice to consumers, from quotations to marketing, customer service and data analytics. With over 50,000 consumers on the platform, PolicyPal develops technology to transform protection and financial services for consumers, advisors and insurers across the entire insurance industry.