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Marketing Lead Full-time Job

1 week ago Financial Services Singapore 22 views
Job Details

Marketing Lead


Founded in 2016, PolicyPal is an insurance platform that helps people make the right choice for their protection needs and rewards them with lower insurance premiums through predictive analytics. PolicyPal connects advisors across different insurers and empowers advisors with everything they need to provide financial advice to consumers - from quotations, marketing, customer service to data analytics. With over 50,000 consumers on the platform, PolicyPal is building technology to transform protection and financial services for consumers, advisors and insurers across the entire insurance industry.

As PolicyPal’s Marketing Lead, you will take the lead on developing the marketing strategy in line with the company’s objectives. You will be responsible for developing acquisition strategies, identifying customers and new customers, supporting lead generation efforts, and creating promotions with various stakeholders. You will also be tasked with developing budgets and expenditures. Finally, you will be in charge of developing and managing our company's advertising campaigns.


  • Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization

  • Create, A/B test and optimize marketing retention strategies to retain clients and grow user base

  • Work to educate customers on the benefits of PolicyPal's app in order to drive customer satisfaction, retention and re-engagement

  • Develop multi-channel marketing strategies (email, mobile, web) for customer lifecycle, onboarding, growth, and retention programmes

  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)

  • Work with cross-functional teams to develop communications and campaigns that drive early adoption and continued engagement from customers with our service across platforms

  • Proactively develop, design and monitor loyalty programs and campaigns to help drive user base growth

  • Collaborate with the creative team on promotional materials, including email, video, direct mail, and site banners

  • Work closely with various business units to develop objectives

  • Evaluate the customer service and user experience and identify areas of improvement

  • Evaluate program results and optimize as needed

  • Monitor competition (acquisitions, pricing changes and new products and features)

  • Coordinate sales and marketing efforts to boost brand awareness



  • Be knowledgeable both theoretically and practically in traditional marketing, digital marketing, social media marketing, SEO, SEM, content marketing strategies & CRM

  • Proven leadership skills in running a successful marketing team

  • Experience running successful marketing campaigns

  • Familiar with and be able to plan budget, strategies and optimize paid ads (Google Ads, FB/IG Ads, Youtube Ads, etc)

  • Able to accurately measuring campaigns in terms of CPA, CPC, reach, engagement, etc.

  • Clear ability to set and prioritize goals

  • Familiar with Google Analytics, FB Insights

  • Have good analytical skills, able to analyze marketing campaign insights, sales figures and trends, know how to make sense of data

  • Ability to make sound decisions independently and under pressure

  • Problem solver, with the ability to work in a fast-paced and "get the job done" culture

  • Ability to multitask and remain calm under pressure

  • Resourceful and adept at research


  • Prior working experience in the insurance industry, knowledge of and interest of insurance products

What PolicyPal Offers:

  • Competitive compensation

  • Medical benefits

  • A pantry with snacks across the spectrum

  • Free lunch Fridays

  • Fun, diverse and open-minded coworkers

  • Free flow coffee, tea and water

  • Awesome office space at a central location

  • Company sponsored professional qualification course(s)

  • The opportunity to say you’re one of the early employees in the company that’s going to shake up a big, old-fashioned industry

If you are excited to be part of our innovative digital direct insurance broker team, email your resume to hr@policypal.com today!

Company Description
Founded in 2016, PolicyPal offers personal insurance such as travel, personal accident, motor insurance and business insurance such as group employee benefits, cybersecurity, directors liability insurance. PolicyPal enables you to buy insurance instantly at affordable premiums with rewards points. Moving forward, the company plans on adding further lines of insurance and using our blockchain technology to provide proof of insurance and automated claims process.