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Marketing Associate (Content) Full-time Job

3 months ago Marketing & Communication Singapore 111 views
Job Details

Responsibilities

  • Create and deliver original, interesting content that PolicyPal customers are passionate about, on a regular basis
  • Collaborate with design teams to produce and create high-quality content multimedia content such as images and videos
  • Develop editorial calendar, delegate tasks and ensure deadlines are met
  • Work on projects to grow qualified traffic to our blogs and apply SEO strategies to improve rankings, click-through rate, and engagement.
  • Share content through various channels, ensuring strong web presence
  • Receive customer feedback and generate ideas to increase customer engagement
  • Edit, proofread and improve content
  • Design content marketing strategies and set short-term goals
  • Undertake content marketing initiatives to achieve business targets
  • Help out the marketing team in any areas needed (we’re one family!)

Requirements

  • Proven work experience as a Content Marketer
  • Exceptional writing, editing, communication, and research skills in English
  • Editorial mindset with an ability to predict audience preferences
  • Hands on experience with SEO and web traffic metrics
  • Experience in tracking and monitoring performance of ad campaigns via Google Adwords, Google Analytics, Facebook Ad Manager
  • Experience interpreting, collecting, and analyzing data with good Excel/Google Sheets skills
  • Experience coordinating many projects at once, with strong attention to detail
  • A growth mindset and a curiosity to learn more about marketing, SEO, business, and the insurance sector
Company Description
Founded in 2016, PolicyPal offers personal insurance such as travel, personal accident, motor insurance and business insurance such as group employee benefits, cybersecurity, directors liability insurance. PolicyPal enables you to buy insurance instantly at affordable premiums with rewards points. Moving forward, the company plans on adding further lines of insurance and using our blockchain technology to provide proof of insurance and automated claims process.