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Growth Marketing Manager Full-time Job

11 months ago Marketing & Communication Singapore 3178 views
Job Details

About PolicyPal

PolicyPal Tech Pte. Ltd. is one of the leading InsurTech companies in Singapore that believes in bringing tech and insurance together for families and communities to manage their insurance needs. We also believe in helping the community attain relevant knowledge on financial planning through gamification, and offering in-app credits incentives that can be used to help them get covered. PolicyPal Tech Pte. Ltd. is a policy management platform that helps users easily keep track of all their insurance policies on a single app. Since 2016, it has helped over 100,000 users manage their policies.

You will be

Come join a creative team dedicated to expanding the reach of PolicyPal brand, attracting consumers to learn about personal finance and planning for their financial freedom. Here at PolicyPal, we strive to provide opportunities for our team to learn, grow and thrive. You will have a direct impact on the growth and success of our financial education academy as well as play a role in helping consumers to take charge of their finances. The right candidate will feel comfortable working in a lean, performance-driven environment while maintaining a strong sense of teamwork and collaboration.


  • Conceptualize, plan and direct better execution and optimization of targeting, creative, media, and budget allocation to maximize results

  • Planning and executing viral marketing campaigns across social media platforms and drive content creation as part of the marketing funnel

  • Coordinate campaign timings, content and delivery with owners of other active channels (eg organic social, PR, paid social, retention)

  • Establish workflows for managing campaigns, and ensure timely deployment, budget delivery and performance

  • Monitor and consistently improve campaign health metrics and ROI and analyse campaign performance for better optimization in strategies

  • Ensure that all key stakeholders are abreast of campaign performance, metrics and next steps

  • Plan, build and execute a cohesive strategy that drives sign-up users, and engages them at positive ROI

  • Work collaboratively across teams to provide strategy and inputs to drive business conversion


  • At least 3 years of relevant B2C marketing experience

  • Excellent verbal and written communication skills

  • Agility to thrive in a fast-paced, dynamic startup environment, goal and performance-driven and comfortable to manage multiple campaigns simultaneously

  • Experienced in as well as using CRM and other marketing tools. Prior experience using Hubspot is a plus

  • Process-oriented thinking with strong problem-solving skills and a creative mind that loves to solve challenges

  • Demonstrates ability to be resourceful in the face of obstacles through proactive problem-solving

  • Enthusiasm for the work that you do, and the ability to execute your plan to various stakeholders in ways that are actionable

Company Description
PolicyPal is a digital direct insurance broker that enables individuals to buy, manage and optimise their insurance policies. We are also Singapore's first graduate from the Monetary of Singapore's (MAS) fintech regulatory sandbox.