Digital Marketing Full-time Job1 month ago - Marketing & Communication - Singapore - 48 views
- Create, A/B test and optimise marketing retention strategies to retain clients and grow user base
- Work to educate customers on the benefits of PAL Network in order to drive customer satisfaction, retention and re-engagement
- Develop multi-channel marketing strategies (email, mobile, web) for customer lifecycle, onboarding, growth, and retention programmes
- Work with cross-functional teams to develop communications and campaigns that drive early adoption and continued engagement from customers with our service across platforms
- Work with the marketing team to develop salient re-engagement offers for former customers
- Monitor performance of engagement campaigns and programs
- Proactively develop and design loyalty programs and campaigns to help drive user base growth
- Collaborate with the creative team on promotional materials, including email, video, direct mail, and site banners
- Develop a strategy to grow our email subscriber base while maintaining list health and performance
- Work closely with various business units to develop objectives
- Evaluate the customer service and user experience and identify areas of improvement
- Work with cross-functional teams to lead the creation and preparation of new campaigns for execution including campaign strategy, offer development, business case creation and approval, communication brief development, and client targeting
- Evaluate program results and optimise as needed.
- Lead ad-hoc projects and initiatives that bring about change or improvement to the business.
- Prepare and present presentations to various audiences to influence the loyalty and retention programme
PAL Network aims to harness the advancements in the field of blockchain technology to bridge the gap between consumers and insurance providers by providing a new level of accessibility to the insurance ecosystem via peer-to-peer mutual aid insurance.