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Digital Marketer Full-time Job

1 month ago Marketing & Communication Singapore 298 views
Job Details

PolicyPal will be prioritizing applicants who have a current right to work in Singapore, and do not require PolicyPal’s sponsorship of a visa.

About PolicyPal

PolicyPal Tech Pte. Ltd. is one of the leading InsurTech startup companies based in Singapore that believes in bringing tech and insurance together for families and communities to manage their insurance needs. We also believe in helping the community attain relevant knowledge on financial planning through gamification, and offering in-app credits incentives that can be used to help them get covered. PolicyPal Tech Pte. Ltd. is a policy management platform that helps users easily keep track of all their insurance policies on a app. Since 2016, it has helped over 100,000 users manage their policies.

You will be

Come join a creative team dedicated to developing new business segments in the FinTech industry. We are looking for a Digital Marketer to support our new business unit on our marketing initiatives. You'll be given the opportunity to have a large impact on the business, working with cross-functional teams. The right candidate will feel comfortable working in a lean, performance-driven environment while maintaining a strong sense of teamwork and collaboration.


  • Help to plan, design and lead campaigns across all marketing channels including digital marketing, social media (Facebook, Instagram, LinkedIn), events, email marketing to drive sign ups

  • Work with design team on marketing materials for digital campaigns

  • Execute and optimise creative media on paid ads platform within a budget allocation to maximise results

  • Coordinate launch campaigns from timing to delivery with internal and external partners

  • Establish workflows for managing new campaign processes

  • Monitor and consistently improve performance key metrics and ROI to ensure funnel performance

  • Manage in person launch of courses

  • Monitor weekly performance metrics to understand paid ads and campaign performance across analytics and tracking tools


  • 2-5 years of marketing experience

  • Excellent verbal and written communication skills

  • This will be a hands-on role requiring to get in depth of analysis, recommend and execute to grow the campaign performance

  • Experience with education or FinTech sectors is a plus

  • Agility to thrive in a fast-paced, dynamic startup environment

Company Description
PolicyPal is a digital direct insurance broker that enables individuals to buy, manage and optimise their insurance policies. We are also Singapore's first graduate from the Monetary of Singapore's (MAS) fintech regulatory sandbox.