Digital Marketer Full-time Job1 month ago - Marketing & Communication - Singapore - 298 views
PolicyPal will be prioritizing applicants who have a current right to work in Singapore, and do not require PolicyPal’s sponsorship of a visa.
PolicyPal Tech Pte. Ltd. is one of the leading InsurTech startup companies based in Singapore that believes in bringing tech and insurance together for families and communities to manage their insurance needs. We also believe in helping the community attain relevant knowledge on financial planning through gamification, and offering in-app credits incentives that can be used to help them get covered. PolicyPal Tech Pte. Ltd. is a policy management platform that helps users easily keep track of all their insurance policies on a app. Since 2016, it has helped over 100,000 users manage their policies.
You will be
Come join a creative team dedicated to developing new business segments in the FinTech industry. We are looking for a Digital Marketer to support our new business unit on our marketing initiatives. You'll be given the opportunity to have a large impact on the business, working with cross-functional teams. The right candidate will feel comfortable working in a lean, performance-driven environment while maintaining a strong sense of teamwork and collaboration.
Help to plan, design and lead campaigns across all marketing channels including digital marketing, social media (Facebook, Instagram, LinkedIn), events, email marketing to drive sign ups
Work with design team on marketing materials for digital campaigns
Execute and optimise creative media on paid ads platform within a budget allocation to maximise results
Coordinate launch campaigns from timing to delivery with internal and external partners
Establish workflows for managing new campaign processes
Monitor and consistently improve performance key metrics and ROI to ensure funnel performance
Manage in person launch of courses
Monitor weekly performance metrics to understand paid ads and campaign performance across analytics and tracking tools
2-5 years of marketing experience
Excellent verbal and written communication skills
This will be a hands-on role requiring to get in depth of analysis, recommend and execute to grow the campaign performance
Experience with education or FinTech sectors is a plus
Agility to thrive in a fast-paced, dynamic startup environment